84 Percent of Food Truck Fans Follow 1x a Week or...
A new study by Technomic reveals good news for mobile food vehicles, as 91 percent of consumers polled who are familiar with food trucks say they view the trend as having staying power and not a passing fad. Only 7 percent of consumers who use mobile food vehicles (MFV) say they expect their frequency of visits to food trucks to decrease over the next year. Technomic Director Kevin Higar...
Newsflash: Your Brand is NOT an Island
When considering how to market your restaurant or bar, take into consideration that no man (or venue) is an island. Creating relationships with other local restaurants and businesses can build a sense of community, and help create brand associations that consumers will appreciate. Bottom line: you ain’t the only guy on the block. Learn to play nice. This photo was taken at Zest Bakery, in...
Think You Aren't Ready?
Fact: It only takes 20 people to bring an online community to a significant level of activity and connectivity. What this means: If you’re waiting till the perfect moment to get your brand social, get off your rocker. An army of brand champions await their orders. Empower them.
Using Google+ for Content Promotion
There’s a lot of information out there on how to use Google+, particularly for brands and businesses to promote themselves. To date, Google+ is not allowing brands (only individual users) the ability to create a profile. However, that doesn’t mean you can’t use Google Plus to your advantage. Yes, this means one more social network you’re going to have to publish to, monitor, and keep up...
Learn Marketing from a Monkey
Last week, MailChimp announced that they were giving away free coffee. What started as a surprise gimmick in their home town…giving away a free french press to anyone wearing one of their coveted t-shirts…was going national for a day. This, just in time for their anniversary, August 20th. Why is this smart marketing? Because it creates exclusivity (not everyone has a shirt, but do you think...